A Beautiful Smile That
Lasts A Lifetime

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Welcome to

Cranford Orthodontics!

For more than 40 years, Cranford Orthodontics has been the leading provider of orthodontics in New Jersey, offering outstanding service with advanced techniques and technology for a caring, patient-friendly approach. We treat children, teens and adults, and oftentimes, multiple generations of families, making a point to get to know each patient personally.

Our doctors, along with their highly-trained team, work hard to create a warm, professional, family-friendly environment where patients feel comfortable, confident and cared for. We make sure that our patients have a wonderful orthodontic experience as we create generations of smiles that last a lifetime!

Our fully digital office utilizes state-of-the-art orthodontic technologies that provide amazing, aesthetic results in an efficient and comfortable manner; this allows for shorter treatment times, fewer visits and minimal discomfort. We are also the Region’s Largest and Most Experienced Invisalign providers. Our services and treatments include: Invisalign and Invisalign Teen Elite Top 1% Diamond Plus Providers, iTero Digital Impressions, Self-Ligating Damon and Empower Braces, WildSmiles Designer Braces, Clear/Ceramic Braces, & Inbrace Lingual Braces

We invite you to contact us for your complimentary consultation and see why we are the leading provider of orthodontics in the region!

What Sets Us Apart

At Cranford Orthodontics, an unparalleled reputation for excellence is supported by state-of-the-art techniques. Our doctors are Diplomates of the American Board of Orthodontics and respected experts in their field

Our goal is to make your orthodontic experience a positive one in our personalized, family friendly, relaxed and high-tech professional atmosphere. We make it a point to always run on time for appointments because we know how busy you are! We have evening and Saturday appointments available, work with almost all insurance companies (and will submit the paperwork for you), have a fully renovated high-tech office, and are always “on-call” and available 24 hours a day for the rare emergency.

We welcome you to the family!

Our Services and Treatments

As THE trusted authorities for leading-edge orthodontics, our practice invests the time and resources necessary to offer the best in modern orthodontic care.

Invisalign Providers

We are proud to be Diamond Plus Providers – ranking in the Top 1% Nationwide and being the regions largest & most experienced Invisalign provider. Offering iTero Digital Scanning and no more goopy impressions!

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Meet Our Doctors

Dr. Ilona Rossignol

Dr. Scott Gersch

Dr. Scott Gersch is happy to have the opportunity to make people smile and give them the confidence he believes they deserve. He enjoys working with patients at every step of the process and really getting to know them.

Dr. Stanley Gersch

Dr. Stanley Gersch and his team at Cranford Orthodontics strive to provide excellent patient care and the highest quality orthodontics in a personable and comfortable atmosphere.

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Where to Find Us

Cranford

Cranford Orthodontics
118 North Ave West
Cranford, NJ 07016

(In the Cranford Professional Building, next to the Citgo Station)

Meet Dr. Ilona Polur Rossignol

Ilona Polur Rossignol, DMD, MPH, MSC

Dr. Rossignol loves being an orthodontist and creating beautiful smiles. She especially enjoys developing a close connection with her patients and their families while watching the transformation not only in her patients’ smiles, but also in their overall attitudes and confidence. Dr. Rossignol’s patients are her utmost priority, and she strives to make their treatment a fun and rewarding experience, so that they look forward to their appointments.

Dr. Rossignol is an Ivy-League Trained Orthodontist and a Diplomate of the American Board of Orthodontics. She is a Board-Certified Orthodontist, an honor achieved by less than a third of orthodontists in the nation. Dr. Rossignol, and Cranford Orthodontics, have repeatedly been named a Top Orthodontist in New Jersey Monthly Magazine as voted by their peers, and one of the state’s Favorite Kids’ Docs, in NJ Family Magazine, as chosen by parents and patients.

Dr. Rossignol joined Cranford Orthodontics in 2014 and has been a partner at the practice since 2019.

Education

Dr. Rossignol graduated magna cum laude from New York University with a Bachelor of Arts in Mathematics. She then received a DMD/MPH dual degree(Doctor of Dental Medicine and Master of Public Health) from Harvard University, graduating with honors. Dr. Rossignol continued her post-doctoral training in the specialty of Orthodontics and Dentofacial Orthopedics at Columbia University, where she served as Chief Resident and was awarded a Master of Science for her genetics research on TMJ degeneration.

Continuing Education

Dr. Rossignol is committed to her continued education and professional development. Throughout her career she has co-authored several publications on her research on TMJ degeneration and osteoarthritis. Dr. Rossignol has been the recipient of multiple honors and awards, including the American Association of Orthodontists Research and Clinical Achievement Awards, as well as the American Association of Oral Biology Research Award. In addition, Dr. Rossignol serves as a peer-reviewer for the European Journal of Orthodontics and the American Journal of Orthodontics and Dentofacial Orthopedics. She has served as Past President of the Columbia University Orthodontic Alumni Society and is a member of their Executive Board.

Publications & Research

“Estrogen receptor beta mediates decreased occlusal loading induced inhibition of chondrocyte maturation in female mice,” Archives of Oral Biology, 2015
“Estrogen via estrogen receptor beta partially inhibits mandibular condylar cartilage growth,” Journal of Osteoarthritis and Cartilage, 2014
“Delayed progression of condylar cartilage degeneration, by reduction of the discoidin domain receptor 2, in the temporomandibular joints of osteoarthritic mouse models,” Journal of Oral Pathology & Medicine, 2014
“Orthodontic elastics: Is some tightening needed,” Guest Editorial, Angle Orthodontist, 2010
“Quality improvement in maternal and child health: Infant oral health program at the Cambridge Health Alliance,” Practicum Thesis, Harvard T.H. Chan School of Public Health, 2010
“Role of HTRA1, a serine protease, in the progression of articular cartilage degeneration,” Journal of Histology and Histopathology, 2010

Professional Associations

Diplomate of the American Board of Orthodontics
American Association of Orthodontists
Middle Atlantic Society of Orthodontists
New Jersey Association of Orthodontists
American Dental Association
New Jersey Dental Association
Union County Dental Society
American Association for Dental Research
International Association for Dental Research
Phi Beta Kappa Society

Outside the Office

Dr. Rossignol grew up in Brooklyn, NY and is fluent in Russian and attended Stuyvesant High School. She now lives in Westfield with her husband, Matt, and their daughter, Ella.

In her spare time, Dr. Rossignol loves spending time with her family, and enjoys art and theater! She loves exploring museums and traveling with her family. She also enjoys karaoke, trivia nights and solving NY Times crossword puzzles!Dr. Rossignol loves living in Westfield and being involved in the local community; and she and Drs. Gersch are always available for their patients.

Meet Dr. Scott Gersch

Scott D. Gersch, DMD

Dr. Scott is known for his enthusiasm and skill in treating children and adults, for which he has received numerous honors and awards. Dr. Scott, and Cranford Orthodontics, have repeatedly been named a Top Orthodontist in New Jersey Monthly Magazine as voted by their peers, and one of the state’s Favorite Kids’ Docs, in NJ Family Magazine, as chosen by parents and patients.

Dr. Scott Gersch is a Diplomate of the American Board of Orthodontics, making him a Board Certified Orthodontist, an accolade achieved by less than a third of orthodontist in the nation. In addition, Dr. Gersch is one of only a few Invisalign Diamond Plus doctors in the entire state of NJ, proudly making Gersch Orthodontics one of the largest providers in the state and the country.

Dr. Scott Gersch joined his father at Cranford Orthodontics in August, 2005, with whom he continues to practice along with their partner, Dr. Ilona Rossignol.

Education

Dr. Scott is a native of Westfield, NJ and presently resides there with his family. He graduated from Westfield High School in 1995. He then received his bachelor’s degree with honors from the University of Michigan in 1999. After college, Dr. Gersch was accepted to the University of Medicine and Dentistry of New Jersey where he earned his Doctorate of Medical Dentistry (DMD), and graduated in 2003. Dr. Gersch was on the Dean’s List, served as class president, and received honors, including the Award for Excellence, from the New Jersey Academy of Pediatric Dentistry. He continued his post-graduate studies at New York University College of Dentistry, where he completed his residency in Orthodontics and Dentofacial Orthopedics in July 2005.

While at NYU, Dr. Gersch was the Chief Resident of his orthodontic program, a clinical instructor of Invisalign, radiology, and general dentistry. This was the foundation of his ongoing research into Patients’ Aesthetic Concerns and Quality of Life.

Continuing Education

Dr. Gersch’s commitment to research on improving orthodontic treatment for both children and adults has led him to publish several articles, win numerous research awards, and present his findings at national and international meetings. He lectures throughout his community, and often speaks at local schools and career day events. In addition, he serves as an orthodontic advisor for a local dental study club, and regularly attends continuing education course worldwide to stay connected with the latest techniques and scientific developments within the field.

He is an Invisalign Elite Diamond Plus Provider, making him in the Top 1% worldwide, and an attending member of the teaching staff at Overlook Medical Center. “Our goal is to treat for the right reasons and at the right time, in a great environment,” Dr. Scott Gersch says. “Straight teeth have the ability to give a person self-confidence, and it makes one look and feel better about themselves.”

Professional associations

Diplomate American Board of Orthodontics
American Association of Orthodontists
Middle Atlantic Society of Orthodontists
New Jersey Association of Orthodontists
American Dental Association
New Jersey Dental Association
New Dentist Committee
Union County Dental Society
Central Dental Society
American Association for Dental Research
International Association for Dental Research
Alpha Omega Dental Fraternity

Outside the office

Dr. Scott is an avid sports fan. He played lacrosse at Westfield High School, and the University of Michigan, has run the New York City Marathon, and enjoys skiing, playing softball, and golfing.

In his spare time, Dr. Scott enjoys spending time with his wife Jennifer, and their family. They enjoy watching Michigan football, as well as cheering on the New York Yankees and New Jersey Devils. Dr. Scott is also actively involved in the local community and many charitable organizations throughout the tri-state area.

All three orthodontist are proud to live in, and be part of the local community, and are always available to their patients

Meet Dr. Stanley Gersch

Stanley Gersch, DMD, PA

Dr. Stanley Gersch and his team at Cranford Orthodontics strive to provide excellent patient care and the highest quality orthodontics in a personable and comfortable atmosphere.

A past president of the New Jersey Association of Orthodontists, Dr. Gersch has been delivering outstanding orthodontic care to children and adults in the Union County area for more than 30 years. He has been repeatedly named one of the Top Orthodontists in New Jersey Monthly and was featured in NJ Family Magazine as a Favorite Kids’ Doc in the state.

Education

Dr. Gersch received a Bachelor of Science in biology from the City College of New York. He earned his Doctor of Dental Medicine degree from Tufts University School of Dental Medicine in Boston. After completing a general practice residency at Montefiore Medical Center in New York, he specialized in orthodontics and dentofacial orthopedics at NYU College of Dentistry.

Continuing education and academics

Dr. Gersch is on the staff at Robert Wood Johnson University Hospital, as well as a clinical professor in the Post-Graduate Orthodontic Department at the New York University College of Dentistry. He continues to research the latest products and advancements in orthodontic care by attending numerous orthodontic educational programs each year.

Dr. Gersch was one of the first orthodontists in the United States to use Invisalign®. He has been nationally recognized for his Invisalign treatment and expertise, including the Top Case Award presented by Align Technology. Honored at the annual convention of the American Association of Orthodontist for achieving membership in Align Technology’s Century Club, he is part of an exclusive group that consists of the Top 100 Invisalign providers in North America.

Dr. Gersch is the Director of Invisalign training in the orthodontic department at NYU College of Dentistry, and he lectures at home and abroad. He has also consistently been recognized as an Invisalign Premier Provider ELITE, a distinction achieved by fewer than 1% of Invisalign-certified doctors.

Professional associations

American Association of Orthodontists
Middle Atlantic Society of Orthodontists
New Jersey Association of Orthodontists, past president
American Dental Association
New Jersey Dental Association
Union County Dental Society

Outside the office

Dr. Stanley Gersch and his wife Cindy reside in Westfield, NJ, where they have raised their two adult children, Scott and Shari. In 2005, Scott joined his dad as his partner at Cranford Orthodontics. Dr. Stanley is actively involved in the community. He is a member of many local charitable organizations, such as the Optimist Club, Jaycees, and Westfield College Men’s Club.

A Beautiful Smile That Lasts A Lifetime